Fashion | Theary Sim Launches Spring/Summer 2014 Youtheary Khmer Viva Collection

Hello Beauties!

I am loving the growing amount of designers in the plus size fashion industry. Fashion designer, Theary Sim, recently debuted her new 2014 Spring/Summer Youtheary Khmer™ - VIVA Collection, an innovative, contemporary collection of global lifestyle inspired women’s ready to wear clothing. The VIVA Collection is a modern twist on the traditional, offering a blend of soft pastels and vivid brights to create a colorful equilibrium of elegance and femininity.

Theary Sim explains that her Viva la Frida theme is designed to capture the freedom and beauty of the new global lifestyle, travels abroad and the powerful but still elegant and feminine characteristics of curvy women. Capitalizing on the “Blurred Lines” between cultures, communities and sexes. In the VIVA Collection, there is no right or wrong, no restrictions. Treating color as a continually evolving palette to be used tonally or mixed together as the wearer chooses. The undivided talent of Founder/Designer Theary Sim applies fabrication and shape freely to suit need, without compromise.

While most fashion designers are confined to patterns, Sim utilizes a signature “draping” method that accentuates and compliments the natural curve of a woman’s body, enveloping the wearer in beauty. “I put my heart and soul into creating more than just a pretty dress, but being a part of making a woman feel beautiful,” she explains.